Fashion Now 2 is a comprehensive guide to the world of fashion, showcasing the latest trends and designs from the top designers and brands around the globe. The book, which is in its 25th edition, is written by fashion journalist and editor Susie Rushton.
In the introduction, Rushton highlights the importance of fashion as an art form and a cultural phenomenon, stating that "fashion is a form of expression that can reflect the social, political, and cultural changes of our time." She goes on to explain that the purpose of the book is to provide readers with an insight into the world of fashion, and to showcase the most innovative and exciting designers working today.
The book is divided into several sections, each focusing on a different aspect of fashion. The first section is dedicated to fashion now 2 photography, with a selection of stunning images from some of the world's leading fashion photographers. These images showcase the latest fashion trends, from bold prints and bright colors to minimalist silhouettes and monochrome palettes.
The second section focuses on fashion designers, highlighting the work of some of the most influential and talented designers working today. Rushton profiles each designer, discussing their inspirations and influences, as well as their most recent collections. Featured designers include Alexander McQueen, Stella McCartney, and Marc Jacobs, among others.
The third section of the book is dedicated to fashion accessories, from shoes and handbags to jewelry and eyewear. Rushton highlights the latest trends in accessories, from statement pieces to classic styles that never go out of fashion.
The fourth section of the book focuses on beauty and makeup, showcasing the latest trends in cosmetics and skincare. Rushton provides tips and advice on how to achieve the latest looks, from natural and understated to bold and dramatic.
The fifth section of the book is dedicated to fashion now 2 retail, with a focus on the most innovative and exciting stores around the globe. Rushton highlights the latest retail trends, from concept stores to pop-up shops, and profiles the most innovative retailers, including Colette in Paris and Dover Street Market in London.
The final section of the book is dedicated to fashion journalism and blogging, with a focus on the most influential and inspiring voices in the industry. Rushton profiles some of the top fashion journalists and bloggers, discussing their unique perspectives and insights into the world of fashion.
Overall, Fashion Now 2 is a must-read for anyone interested in fashion, whether you're a designer, a retailer, a journalist, or simply someone who loves to keep up with the latest trends. With its stunning images, insightful profiles, and expert advice, this book is sure to inspire and inform anyone with a passion for fashion.
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